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Book Review: slide:ology

slideology

I recently received a review copy of slide:ology – The art and science of creating great presentations by Nancy Duarte, published by O’Reilly Media. I’m consciously making an effort to increase my frequency of speaking engagements, so I was thrilled to see a modern text on visual aids from a heavy usability-oriented angle. I’ve read the first two chapters so far and skimmed the majority of the remainder.

slide:ology is cleverly designed to read and flow like a presentation itself, although the content is far more in depth than an ordinary slide deck. Each of the 275 pages is a pleasure to look at, and the individual page designs themselves provide a great deal of inspiration. I’m particularly thrilled to see such creative use of negative space and negative geometry in many of the designs. Many texts on marketing effectively use the exact opposite approach.

Pros

  • Visually inspirational. Tons of great ideal for your next keynote.
  • Useful outside of the speaking domain. Many of the design ideas can be applied to print media and web design as well.
  • Good copy which is brief and easy to follow.
  • Reasonably priced.
  • A great coffee table/break room book.

Cons

  • You may have to implement many of these designs yourself. I’d easily pay an extra $5 for an optional download of Keynote templates ready to go, as well as the raw graphics files used in production.
  • A slightly awkward print format. I understand why, but it doesn’t fit as well on the shelf as I’d life.

Overall, slide:ology is a great little piece of speaking inspiration by Nancy Duarte. Great job! (I expect more like this.)

Buy slide:ology here.

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Ben The Snowman Picture

OpenRain’s heater when out recently, and it got cold. Property management figured out how to hack the unit into a working state again, but only after some badgering. Ben dropped some not-so-subtle hints 🙂

 

img_0167

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2008 Year-End OpenRain Reflections

A couple weeks ago OpenRain had a private dinner party for staff and significant others to get to know each other better. Amidst each new wine bottle we talked about friends, family, etc… and discovered that our graphic designer becomes exceedingly funny with each glass of Pino. Beforehand, though, we had an internal meeting to note the goals we achieved/missed for 2008, and our high-level goals for 2009. I won’t go into the details, but the message is clear..

2008 exceeded expectation, and 2009 will be huge.

We’ll be growing.. a lot. Actually, we’ll most likely need to move again before summer. That’ll be an exciting time, but moving is always a massive pain. I do, however, look forward to hosting larger events without needing to borrow space from other suites in the building. Issues with our current lease notwithstanding, there should be plenty of options. We actually already have our eyes on a space, but it’s too early to speculate on.

I’m feeling great about the team and our opportunities in the new year. We *do* have capacity in January we’re needing to fill (December is not a great time to be signing new web development projects), and have a new business development manager (John De Santiago) to own most of the new relationship development process, freeing my time for things which I’m better suited.

With layoffs in Fortune 500 companies continuing to occur on a regular basis, I personally expect education enrollment and new small business start-up numbers to rise. Apollo Group (University of Phoenix) apparently just had it’s best quarter *ever*. American budgets in general, however, are being cut. It’s hard to say what this means for OpenRain’s web development business, but I think we’ll be fine by increasing attention towards marketing and sales activities.

It’s funny to think I felt the same nervous excitement this time last year, but seeing as 2008 went so well, that’s a good sign of things to come.

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Free Cross-Browser Testing

If you’re a web designer or developer, definitely check out browsershots.org. It’s a free, easy tool for grabbing screenshots across browsers and platforms. Let’s hope the site stays supported!

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Better Business Bureau Racketeering

I received a cold-call this week from a glowing BBB saleswoman representative excited to inform me that not only has my company been invited to join the BBB, but the 45 second Q&A at the beginning of our call qualified us for membership. And we can have the blessing and support of the BBB for the low low price of only $445.

Let’s think about this for a moment.

The BBB is supposedly a not-for-profit organization formed to protect and inform consumers on the ethical status of businesses. BBB funding, however, comes directly from the businesses they “investigate” in the form of membership fees. This means the BBB has a direct conflict of interest. An operational company with a clean record and good references (such as mine) has no need of the BBB except as a promotional novelty, and a company with a dirty record has no reason to pay to the BBB save for “cleaning up” their business record. There’s a name for this type of scheme; it’s called protection racketeering and is the same type of “business” performed by mobs. No thanks.

Complete follow-up email below, though contact information changed to protect the mobsters representatives identity. Please do your own research on the BBB and help spread the word to prevent other startups from falling prey to this scam.

—-

Dear Preston,

I enjoyed speaking with you regarding our invitation to become an Accredited Business with your BBB . You will be part of an elite group of businesses who have undergone a review process and adhere to the highest standards of business. I have enclosed our benefit package for you to review and a link to our website. Your annual BBB dues are $445. (This includes the BBB OnLine Logo!) We accept credit card or check by phone for your convenience. Please call me later at XXX-XXX-XXXX and we can take a few minutes to complete the accreditation information. We are the leader in marketplace trust and we look forward to having your company recognized as “BBB Accredited.”  Thanks again and have a great day.

Xxxxx Xxxx | Business Relations Representative

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Last Day For Voter Registration!

“Arizonans who want to vote in the Nov. 4 general election must register before Tuesday”, reports 12 News. So don’t be a chump. Register online now.

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iPhone Developers May Now Speak… Almost

Apple announced this morning that the NDA preventing developers from holding open development discussions will be lifted. While details of the new agreement are not yet available, we are already beginning to see changes in the iPhone development landscape. Details on the first Phoenix iPhone Developer Group meeting will be announced tomorrow morning on the OpenRain blog!

Publishers are also rejoicing, as many have been effectively sitting on completed books in anticipation of today. iPhone SDK Development by The Pragmatic Programmers is already available for immediate electronic download, and an O’Reilly representative has informed me that O’Reilly Media has just released iPhone Forensics.

It begins.

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The Poorest Cities

I don’t fit in well with either of the major U.S. political parties. I certainly have opinions which favor one side or the other, but overall consider myself somewhat middle-leaning with a tendency towards libertarianism. I nevertheless found this editorial observation by Glenn Beck interesting on the top ten poorest American cities.

On a related note, I’m reminded of a former Soviet teacher I had in college who shared many thought provoking stories, including the observation, “In the Soviet Union we were all equal…ly poor.”

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Speaking At Joe Developer: Wednesday, September 17th, 2008

This Wednesday evening, OpenRain will be hosting and providing food for Phoenix’s East-valley Joe Developer group. I’ll be giving a getting-started-with-ruby-on-rails type demo, after which I’m sure there’ll be good conversation and fun. Attendance and food are free. Food will be hot at 6PM. [Venue] [Google Group]

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Journeta Podcast Now Available (Rubyology #70)

Chris Matthieu of Rubyology has posted the audio from my PRUG talk last week on building Ruby P2P apps with Journeta. Chris did an excellent editing job and the final product turned out very well! [iTunes] [Web]

Running Time: ~1:04